Perfect Day to Celebrate Lou Reed’s Legacy

Today we celebrate the life and legacy of Lou Reed, an artist whose fearless creativity and uncompromising vision changed the landscape of music and culture. From his groundbreaking work with The Velvet Underground to his revolutionary solo career, Reed’s influence continues to inspire.

Genesis was honoured to collaborate with Lou Reed and Mick Rock on Transformer, a stunning limited edition that captures Reed’s rise to fame through his own choice of photographs, both iconic and previously unseen. Featuring intimate moments with figures like Andy Warhol, Mick Jagger, Iggy Pop and David Bowie, Transformer remains one of the most visually exciting books we've ever produced.

Temporarily pulled from sale after Reed’s passing, Transformer was reissued in 2017 with the Lou Reed Estate stamp, alongside a special booklet with 25 additional images, a 2,000-word essay by Mick Rock and a facsimile lyric sheet of Rock and Roll Heart, handwritten by Lou himself.

To mark this special occasion, you can use the gift code REED83 to receive FREE Shipping on any new purchase Transformer until Sunday 9th March at midnight and while stocks last.

For the full terms and conditions of this offer, please see below.

Terms & Conditions

•  The REED83 gift code is valid on all new orders of Transformer placed from today until midnight Sunday 9th March.
•  The REED83 gift code must be entered at checkout during the offer period.
•  This offer is made subject to availability, while stocks last.
•  Gift Codes cannot be combined with other codes, offers, or discounts.
•  Gift Codes cannot be resold, redeemed, refunded for cash, or used towards previous purchases.