Lou and Mick Rock John Varvatos

John Varvatos hosted the US premier of LouReed and Mick Rock’s TRANSFORMER book at his Bowery Store last Thursday, 3^rd October.

‘Lou and Mick’s new book takes us on anamazing journey that has had a significant and lasting impact on music andfashion for over 40 years. True pioneersand re-inventors, I am excited to host them for their launch of thisincredible, sexy, delicious, outrageous, inspiring, rebellious book from ourfriends at Genesis Publications.’ – JohnVarvatos

Lou and Mick shared stories, before signingcopies of their limited edition book, for guests including Salman Rushdie.Rushdie was the previous recipient of the ‘Inspiration of the Year' GQaward, an honour awarded to Reed last month. Photographers Roxanne Lowit andBob Gruen also attended the New York event.

‘After guests milled about, perusing thefruits of the artists’ labor, Rock and Lou took their places on a stage to talkabout their history. Lou Reed’s adoration of Mick Rock came from his ability tocapture him in a way that felt alive and real.’ – BlackBook Magazine

‘We took these photos for very honest reasons and it’s beenmaintained in the book. There’s nothing salacious; it’s just incredibleheartfelt righteousness.’ – Lou Reed

Click here to find out more about TRANSFORMER and order your copy today.